Strategic direction for a new brand; from name generation and brand design to content creation and website build.
Graft wanted to stand-out form their competitors – they are hard-working, straight-talking and provide a great service in partnership with their customers. We created a brand name and visual language that expressed simply the personality and ethos of the business.
Our team of designers and copywriters created a distinct look and feel where bold colour, quirky images and simplified language showed Graft to be a fun yet professional company. We helped to craft a clear proposition and design and build a website to engage different customers – from marketing and brand managers through to IT and procurement.