PPC offers a shortcut to more direct traffic whilst still working to complement your organic efforts. It is set-up with the perfect structure for testing and iterating – so you can quickly learn what works and doesn’t work, and apply the learnings to your wider marketing campaigns.
Our approach to PPC campaign management is one of a collaboration. Our team will work to truly get to grips with your business: understanding the market it operates in, the context of your audience search terms, details of your products and services and where you sit against your competition.
So whether you are completely new to PPC, doing it in-house but looking to improve, or searching for a new agency – JTHN has the experience you’re looking for to successfully manage your campaigns and deliver top results.
The best thing about PPC is that you only pay when someone clicks on your advert. With the right ad you can quickly convert an interested prospect into a new customer. You set the budget to your needs; easily pausing campaigns if you need and increasing spend during peak times to get a competitive advantage over your rivals.
We make sure we take the time needed to keep up to date with the latest search trends and features. This comes with regular training, research, events and brainstorming sessions to keep our account managers at the forefront of the industry, constantly learning and testing out new ways to improve performance for our clients.
Every campaign goes through a rigorous review process whether it is a new campaign or an existing ad optimisation. Regular reviews take place monthly and we have daily quality assurance checks to make sure we deliver the best possible service and performance no matter how long your campaigns have been active.